walmart health & wellness / vision
When I wasn't wrangling gummy worms or grinding on new biz at Digitas, I was a part of a massive multi-agency team at Publicis taking on a massive project: building a bold idea to draw customers to Walmart's pharmacy and vision offerings.
What did this look like in practice? First, we created a comprehensive toolkit showing Walmart how they could show up across an extensive range of digital and social platforms.
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Then, we put that toolkit to work, using it as a guide to develop hundreds of deliverables—everything from banners that cut right to the chase to more playful units for Pinterest, Meta, and even Roku.
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on the air
Part of this endeavor involved penning scripts and co-directing VO for Pandora audio placements.
I'll lead here with my favorite: a crossover spot between Vision and the Back-to-School campaign for fall 2024, in which we got to cast some incredibly cute kids to laugh and groan their way through lines about meatloaf and science fairs. Take a listen.
Of course, we made sure the grown-ups got their own Vision spots as well...
And in anticipation of flu season, we doled out a few spots to speak to Walmart's Express delivery capabilities and immunization offerings as well.