After joining The Partnership in January 2023, my art partner Emily Kurek and I found ourselves tasked with helping a massive website update & brand refresh, months in the making, to the finish line.
Some selections from the new website:
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We teased the brand refresh with social posts like this one...
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They say there's no "I" in "team," but there could be a "you" in ours. |
...then, once the website was finally ready to make a splash, we cannonballed.
Our "While you were X, we were Y" social campaign brought timely, witty copy and a fresh, illustration-focused visual identity to the feed to herald The Partnership's brand refresh. Posts like these, boasting examples of growth, work, and accomplishments from the past few years, caught Instagram and LinkedIn audiences up to speed on "the new us."
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While you were stockpiling toilet paper, we were stockpiling people. Since 2020, we've doubled the size of our team. |
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While the Braves were winning the World Series, we were establishing our office in Naples, Florida. |
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While an asteroid flew past the earth, we were helping Children's Healthcare of Atlanta win hearts across town. |
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While you were watching Parks & Rec, we were living it. This year, we launched a new website on behalf of our partners in Batesville, Indiana—adding plenty of new content and resources, bringing a comprehensive visual refresh to life, and so much more. |
