the partnership
After joining The Partnership in January 2023, my art partner Emily Kurek and I found ourselves tasked with helping a massive website update & brand refresh, months in the making, to the finish line.
This was where I got the most experience handling every B2B content pillar of the agency. I wrote case studies for the website. I wrote and edited countless longform blog posts, as well as the email newsletter Moments & Matters (a play off of The Partnership's slogan at the time: "Moments that Matter") we sent to clients and fellow businesses.
Some selections from the new website:
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We teased the brand refresh with social posts like this one...
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They say there's no "I" in "team," but there could be a "you" in ours. |
...then, once the website was finally ready to make a splash, we cannonballed.
Our While you were X, we were Y mini-campaign brought timely, witty copy and a fresh, illustration-focused visual identity right to the feeds of our target audience: potential clients. Posts like these—boasting examples of growth, work, and accomplishments from the past few years—caught everyone up to speed on "the new us."
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While you were stockpiling toilet paper, we were stockpiling people. Since 2020, we've doubled the size of our team. |
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While the Braves were winning the World Series, we were establishing our office in Naples, Florida. |
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While an asteroid flew past the earth, we were helping Children's Healthcare of Atlanta win hearts across town. |
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While you were watching Parks & Rec, we were living it. This year, we launched a new website on behalf of our partners in Batesville, Indiana—adding plenty of new content and resources, bringing a comprehensive visual refresh to life, and so much more. |
d2c
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During my time at Superbolt, I handled paid & organic social copy for a wide range of D2C brands and startups—eucalyptus bedsheets, CBD skincare, childrens' shoes, coconut water. The works.