During my time at Trade School, I worked on two initiatives for iconic southeast grocery chain Publix.
The first: creating short-form video content for their Instagram. We sought to inspire customers to put their own spin on Publix's newest releases with content authentic to the platform that still maintained all the quintessential elements of Publix's brand identity.
The second: getting Publix ready for the "Big Game," in-store and out. From YouTube pre-rolls to rack cards and shelf talkers, this 360 campaign reached watch party throwers and goers alike. We concepted and shot an episodic series of Instagram reels that showed people how to make the snack table really super this year—with grab-and-go favorites from Publix.
Kudos as always to the amazing creatives I learned from as we brought this work to life together: Kellie Dickinson, Caty Coplin, Scott Hunt, Alex Saiz, Tony Jenkins, and Cynthia Wolfe.