The Southwest Florida healthcare system I spend most of my time at The Partnership thinking about.

Medical errors are the third leading cause of death in the United States—but staying on top of them can lessen their impact and prevent future harm. In fact, seemingly unique errors or "near-misses" identified on one floor can often indicate systemic (but remediable!) issues affecting multiple floors of a given hospital.

That's why NCH's internal quality team has NCH staff report medical errors and potential medical errors in SEEK (Safety Events Empowering Knowledge), their online event mangement system. They came to our team seeking to demonstate to staff why regularly using SEEK was so critical—and combat fears of repercussions for reporting errors.

We rolled out a multi-part, interactive internal campaign: newsletters, posters, rack cards, table tent cards, screensavers, an informational video, and a custom landing page highlighting "great catches" by real NCH staff members and showcasing the positive changes each one had ignited.

The challenge: stand up an educational campaign that would encourage the City Planning Advisory Board to support a new facility for critical heart and stroke care in downtown Naples.

Click to get up close and personal with that body copy.

They voted yes.