how to undo
12 episodes. 11 days of shooting. 1 amazing team. 1 Bronze Shorty Award. And a whole lot to undo.
How to Undo was an episodic YouTube series helping new homeowners "undo" common DIY mistakes. My involvement began with post-production assistance on 4 "At Home Edition" episodes, then later script-writing with fellow creatives Jennifer Barclay and Nathan Burns) as well as influencer talent Mike Montgomery (@modernbuilds) to bring two new seasons of How to Undo to life. I came away from this experience armed with everything there is to know about patching carpet and putting up wallpaper.
on the air
ecosmart
A social campaign I worked on with art director Lindsey Cirmotich.
The task? Get people who need light bulbs to check out EcoSmart's new and innovative selection.
The result? A single strong concept, effectively showcasing the unique features of a wide variety of light bulbs. We dubbed it Swipe Through the Room. Each ad unit depicts a panorama seamlessly moving through a charmingly lived-in space boasting a wide variety of light bulbs.
To guide viewers through every facet of EcoSmart's product line, informative graphic elements and text overlays accompany each light bulb.
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We wanted to make exploring the whole space as intuitive as possible within the constraints of the platforms where viewers would find us. Some of the panoramas, we chopped up for a seamless viewing experience within a Facebook or Instagram carousel unit.
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holiday quiz
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An interactive quiz experience native to Pinterest, driving customers to a landing page to help them check off their holiday to-do lists. Made possible through collaboration between creatives at Trade School (including Jennifer Barclay and Rita Albert), The Home Depot, Ceros, and Pinterest.