This was a custom paid social campaign I worked on with art director Lindsey Cirmotich. Our task? Get people who need light bulbs to check out EcoSmart's new and innovative selection.

We needed this campaign to revolve around a single strong concept that could effectively showcase the unique features of a wide variety of light bulbs - so, we came up with one. We called it Swipe Through the Room. Each ad unit depicts a panorama seamlessly moving through a charmingly lived-in space boasting a wide variety of light bulbs. To guide viewers through everything EcoSmart has to offer, informative graphic elements and text overlays accompany each light bulb.

Depicting a light bulb with an integrated color temperature switch.

We wanted to make exploring the whole space as intuitive as possible within the constraints of the platforms where viewers would find us. Some of the panoramas, we chopped up for a seamless viewing experience within a Facebook or Instagram carousel unit.

Light bulbs in the great outdoors.

Showcasing innovative features.